Google Ads for Retailers: One Strategy for Walk-Ins and Online Sales
Your revenue arrives at the register, in the cart and over the phone. MaxV™ blends in-store attribution, call tracking and Enhanced Conversions into one value signal, so your campaigns bid on total revenue, not just the cart. Proven on named retail accounts: Beautysense ROAS +300%, Hitchweb revenue +25% YoY.
Flat retainer · no contract · the audit costs nothing
Google Partner (current)Explore
Google Ads for Retailers | Walk-In, Local & Hybrid Growth
Hybrid Google Ads management for retailers: walk-in traffic, online sales and buying-group programs measured as one value, on a flat retainer.
Pick Your Path
Which kind of retailer are you?
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Local Retail
Customers nearby are searching right now
Turn local intent into walk-ins and calls. Local features in PMax, call tracking and in-store attribution put your store in front of buyers within driving distance, then count what they spend at the register.
Mechanism: in-store attribution + call tracking · Google Partner Drive walk-in traffic from local searches -
Buying Group
Part of a buying group like UBG?
Run coordinated campaigns with lead routing across member stores, so each dealer gets the demand from their own territory instead of bidding against the rest of the network.
United Buyers Group (We Love Fire) — named network client Buying-group and UBG network campaigns -
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Why It Holds Up
Retail isn't eCommerce or lead gen. It's both, in the same account.
Your revenue arrives three ways: at the register, in the cart and on the phone. A pure eCom playbook optimizes online ROAS and starves the store. A pure lead-gen playbook counts form fills and misses the cart. With blended-value tracking, your campaigns bid on the total instead, so no revenue path gets ignored.
Our Google Ads landing pages perform much better since we started working with them.
The mechanism, in order
- GA4, Google Tag Manager and Enhanced Conversions capture every online sale
- Call tracking and in-store attribution add phone and register revenue to the picture
- All three paths merge into one blended conversion value
- Performance Max and Search campaigns bid to target ROAS on that total value, not one channel
The MaxV™ Method
How MaxV™ optimizes for value, not just volume
MaxV™ assigns differentiated values to your in-store, online and phone conversions so automated bidding pursues total revenue, not whichever conversion is cheapest. Here is what happens to your account, in order. The full deep dive lives at /en/maxv-method/.
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Every revenue path gets measured
Your register, your cart and your phone line all start reporting. GA4 and Google Tag Manager capture online sales, Enhanced Conversions tighten the data, and call and store-visit signals bring your offline revenue into the same account.
→ no revenue path is invisible to your campaigns anymore -
Each conversion type gets its real value
You tell us what each type of sale is actually worth, and we encode it. A $40 cart and a $4,000 in-store purchase stop being treated as equals, because in your books they never were.
→ your account finally counts the way your business does -
Campaigns bid on the blended value
Search, Performance Max and Demand Gen run against a target ROAS built on that blended value. Google's bidding hunts the searches that produce total revenue, not just the cheapest online conversion.
→ budget shifts toward the sales that matter most -
Reporting in numbers an owner recognizes
You see results in revenue terms, not vanity metrics. And the landing pages your paid traffic hits get tuned inside the same retainer, so your campaigns and your pages improve as one system.
→ the same clicks convert more often, and you can see why
Proof · Named Clients
Retail results we can name
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Beautysense · beauty & cosmetics eCommerce
+300%
ROAS growth for a retail eCommerce account, with campaigns bidding on value rather than raw clicks.
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Hitchweb · auto parts eCommerce
+25%
Revenue growth year over year, driven by margin-based tROAS bidding.
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United Buyers Group · We Love Fire
UBG
The named buying-group retail network running coordinated campaigns with lead routing across member stores.
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Local retail · walk-ins
[CONTENT NEEDED]
[CONTENT NEEDED: one named local-retail walk-in result, with a metric such as store visits, calls or in-store revenue lift]
All figures operator-verified and approved for public naming. [CONTENT NEEDED — client logo files for Beautysense, Hitchweb, United Buyers Group]
Proof · What Retail Clients Say After the Switch
Our Google Ads landing pages perform much better since we started working with them. Professional, responsive, highly competent team.
Context
- What this confirms
- Landing pages for paid traffic are built and tuned inside the retainer, so the pages your ads send shoppers to keep improving alongside the campaigns.
- The longevity check
- A second translated Google review, from Robert Ste-Marie: "IMG Media has supported us for over 10 years, impeccable service, great integrity." There is no contract holding anyone that long. Results are.
- Verification
- Both reviews are public on Google, quoted verbatim and translated from French.
Compare The Models
Your busy season shouldn't raise your agency's fee.
Most agencies charge a percentage of ad spend, so their fee climbs every time your budget does. IMG Media charges a flat monthly retainer with no contract. For a retailer with high and low seasons, that difference decides where every extra dollar goes. Here is the contrast, row by row.
| The question to askdecision criterion | A typical agency% of ad spend | IMG Mediaflat retainer, no contract |
|---|---|---|
| What is the agency paid on? | A percentage of your ad spend. The fee grows when your budget grows, results or not. | A flat monthly retainer. The fee stays the same whether you spend more or less. |
| What happens in peak season? | You scale the budget for the holidays and the agency fee scales right along with it. | Scale up for the rush, pull back in the quiet months. The extra budget goes into your ads, not the fee.Built for seasonal retail |
| What is the agency motivated to grow? | Your spend. A bigger budget means a bigger invoice, whatever it returns. | Your margin. MaxV™ bids on the blended value of register, cart and phone, so growth means revenue, not just spend.MaxV™ · one blended value |
| Who fixes the landing pages? | Often out of scope, or quoted as a separate project on top of the management fee. | Landing pages for paid traffic are tuned inside the retainer, the work clients describe in the reviews above.Inside the retainer · no extra project |
| What keeps you as a client? | The contract. The relationship can outlive the results because the paper says so. | The results. With no contract, retention has to be earned every month, and clients have stayed 10+ years on those terms.10+ year client · Google review above |
| What if you want out? | Check your agreement first. Multi-month lock-ins and exit clauses are common. | Leave any month. No contract means there is no exit clause to negotiate. |
This is not a swipe at any named agency. It is the structural difference between fee models, and for a seasonal retailer it is the difference that compounds. IMG Media is a current Google Partner, and the full pricing and policies live at our model.
Before You Request an Audit
Retail Google Ads, asked plainly
Am I locked into a contract?
No. You work with IMG Media on a flat retainer, no contract, and you can leave any month. That structure is deliberate. A no-contract agency has to re-earn your business every month, and a flat fee means your retainer never inflates just because your ad budget grows.
Can Google Ads drive actual store visits, not just clicks?
Yes. Local features inside Performance Max, paired with store-visit and call conversion tracking, reach nearby shoppers and count the visits and calls those ads produce. Those signals feed MaxV™'s blended conversion value, so your foot traffic counts in the bidding, not just your cart.
I sell online and in-store. Which page should I read?
The local retail path is for you. If your revenue mixes the register, the cart and the phone, pick the local retailer card in the path selector above to see how nearby searches become walk-ins and calls. A pure online store with no physical location is better served by the eCommerce page instead.
What is a buying-group retailer program?
A buying-group program runs coordinated Google Ads campaigns across a network of member stores, with each lead routed to the right location. IMG Media runs this model for United Buyers Group (We Love Fire). The buying-group card above takes you to the full breakdown of how network campaigns and lead routing work.
Do you also handle my SEO or social ads?
This offer is Google Ads end to end: Search, Performance Max, Demand Gen and all the tracking behind them. That single focus is the point. SEO is not a service we sell, and Meta Ads is available from IMG Media as a separate service outside this retainer.
Are you a certified partner?
IMG Media holds current Google Partner status. You can meet the team behind the retail accounts at about us.
Get a custom quote for your retail account
Before any quote, you get a concrete read on your account: what Google is learning from your conversion signals, and where spend leaks between the register, the cart and the phone. Then a flat-rate number. No commitment.
More than 10 years of impeccable service, with professionalism and integrity.You'll hear from Martin Genesse, Founder and Strategy Director. Google Partner agency, flat retainer, no contract.
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote