Google Ads · Health Providers & Clinics
Turn Google Ads Spend Into Booked Patient Appointments
The MaxV™ methodology tracks the booking, not the click. Your Search, Performance Max and Demand Gen campaigns get wired to GA4 and Enhanced Conversions, built around Google's health-advertising rules, and optimized toward appointments that land in your calendar.
Flat retainer · no contract · the audit costs nothing
Google Partner · 5★ Google review: "Our Google Ads landing pages perform much better since we started working with them." (translated)The Real Problem
Clicks don't fill treatment chairs. Booked appointments do.
The budget goes out every month. The report says conversions are up. Yet the front desk is no busier, and nobody can tell you which campaign actually put a patient in a chair. There is a structural reason: Google limits personalized advertising for many health services, so health campaigns must be built on intent-based search rather than audience retargeting. The generic agency playbook ignores that, and your account pays for it.
- Dashboards count clicks and form views as "conversions" that were never patients
- Remarketing is restricted around many health topics, so retargeting-led strategies quietly stall
- Broad audiences burn spend on people who were never going to book with your clinic
The MaxV™ Method
MaxV™ applied to appointment booking, in four steps
MaxV™ measures and optimizes your Google Ads toward booked patient appointments instead of clicks. Here is what happens to your account, in order.
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Your booking requests and calls become the conversion
GA4, Google Tag Manager and Enhanced Conversions get wired to the actions that fill your calendar: booking form submissions and phone calls. Page views and clicks stop counting as results.
→ your reports show appointment requests, not traffic -
Campaigns built around treatment intent, within policy
Search, Performance Max and Demand Gen campaigns target the queries patients type when they need a treatment. Each one is structured to respect Google's health-advertising rules, so restricted targeting never becomes a surprise on your budget.
→ your ads reach patients actively looking to book -
Landing pages tuned for booking, inside the method
The pages your paid traffic lands on are optimized for one action: requesting an appointment. This work lives inside the MaxV™ methodology, so your campaigns and your pages improve as one system.
→ the same ad spend produces more booking requests -
Bids chase qualified appointments, not cheap clicks
With appointment data flowing back into the account, target ROAS and value-based bidding tell Google's algorithm exactly what to hunt: the requests most likely to become patients in your chair.
→ budget shifts toward the appointments that show up in revenue
The Policy Reality
Advertising Health Services Without Tripping Google's Policy Lines
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No restricted feature becomes your single point of failure
Google limits personalized ads and remarketing around many health topics. Your account is structured around treatment-intent search from the start, so a restricted targeting feature never takes the whole campaign down. A generalist discovers these limits on your budget. A specialist plans around them before the first dollar is spent.
Structure · intent-based search, not audience retargeting
Day 1 policy limits planned around, not discovered mid-campaign -
Ad copy and landing claims that stay factual
Headlines, descriptions and landing pages written to respect health-advertising sensitivities. Factual service descriptions, no medical promises.
Approach · factual framing, no medical claims
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Measurement that respects patient privacy
Booked appointments tracked through GA4, GTM and Enhanced Conversions, set up so patient-sensitive details stay out of your tracking data.
Stack · GA4, GTM, Enhanced Conversions
Booked Means Confirmed
A lead only pays for itself when the patient shows up
A no-show costs your clinic twice. You paid for the click, and now the chair sits empty. Automated voice and SMS confirmations remind patients before the visit, so the appointments your campaigns generate actually turn into treatment.
[CONTENT NEEDED — one confirmed usage example or no-show metric for the voice/SMS confirmation tool]
From click to chair, in order
- Your campaigns bring the patient to the booking form or the phone
- The booking is tracked as a real appointment, not a click
- Voice and SMS confirmations reach the patient before the visit
- [CONTENT NEEDED — Evio AI specifics: what the tool does, whether it is IMG Media's product or a partner integration, and one usage example or no-show metric]
Who it's for · Health providers
Built for Dentists, Chiros, Osteos and Multi-Practitioner Clinics
The booking economics
Every chair runs on different math. For a dentist, one new patient can mean years of recall visits and treatment plans, so a higher cost per booked appointment still pays. For chiropractors and osteopaths, value builds across a care plan of recurring visits, so the goal is a steady flow of first appointments at a cost the plan supports. Multi-practitioner clinics need to fill several calendars at once, which means budget follows capacity, not a single phone line.
How the campaign focus shifts
MaxV™ adapts to that math instead of forcing one playbook. Dentist accounts compete harder on high-value treatment queries. Chiro and osteo accounts chase first-visit volume on local intent searches. Clinic accounts split spend by practitioner availability. In every case, GA4, GTM and Enhanced Conversions are wired to booking forms and calls, and the structure is built around Google's health-advertising policies rather than the audience retargeting those policies restrict.
Who it fits
Best for dental, chiropractic, osteopathic and physio practices, including multi-location clinics, where the calendar is the bottleneck. Less suited to practices already at capacity with a waitlist and no room for new patients.
Cross-industry proof, same method
-39%Cost per qualified lead for Comairco, operator-verified. The same MaxV™ tracking now optimizes clinic campaigns toward booked appointments.
Also verified: Entreprises MST and Pretech, 3x qualified leads each. [CONTENT NEEDED: one health-provider result, such as cost per booked appointment.]
Proof · Named Clients
Lead generation results we can put a name to
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Comairco · HVAC
−39%
Cost per qualified lead. Qualified means the business confirmed it, not a raw click count.
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Entreprises MST
3×
Three times more qualified leads, with the same appointment-and-lead tracking discipline MaxV™ brings to clinics.
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Pretech
3×
Three times more qualified leads once bidding optimized to real enquiries instead of clicks.
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[CONTENT NEEDED]
[CONTENT NEEDED]
[CONTENT NEEDED: one health-provider client result, clinic name or anonymized vertical, with one number such as cost per booked appointment or appointment volume]
Cross-industry lead generation results, operator-verified and approved for public naming. The same MaxV™ methodology now applied to booked patient appointments for clinics.
What Clients Say After the Tracking Goes Live
Our Google Ads landing pages perform much better since we started working with them.
Pricing & Policies
Flat Retainer. No Contract. Your Account Stays Yours.
IMG Media manages Google Ads on a flat monthly retainer with no long-term contract. Your fee is predictable, there is no percentage-of-spend incentive to inflate your budget, and if the booked appointments ever stop justifying the cost, you can leave that month. Your quote comes from a discovery call, in writing, before any commitment.
The model, in three facts
- One flat monthly retainer. Your fee stays the same when your ad budget grows, so every extra dollar goes to filling chairs, not agency margin
- No long-term contract. The mandate is month to month, re-earned by the appointments in your calendar
- Your clinic owns the ad account, the data and every patient lead, and you pay Google directly
If a past agency locked you in, this is the opposite of that deal. [CONTENT NEEDED: confirm whether a starting-from retainer figure may be published]
How your retainer is set
- A discovery call maps your clinic's situation: campaigns running, tracking state, how appointment requests reach you
- The retainer is scoped to the work that complexity requires, not to your ad-spend tier
- You receive a fixed quote in writing before you commit to anything
[CONTENT NEEDED: exact factors that scale the retainer, operator-confirmed]
Before You Request a Quote
Questions clinic owners ask before signing
How do you prove the ads produced booked appointments, not just clicks?
Every appointment is tracked at the source. GA4, Google Tag Manager and Enhanced Conversions are wired to your booking forms and phone calls, so each booked appointment traces back to the exact campaign and keyword that produced it. Your reports count appointments, not clicks.
Can health services even advertise on Google?
Yes, within Google's healthcare advertising policies. Google restricts personalized targeting and remarketing for many health topics, so clinic campaigns are built on intent-based search instead of audience retargeting. Building accounts around those limits from day one is the point of a sensitivity-aware structure.
What does "no contract" actually mean?
It means a flat monthly retainer with no long-term commitment. You work month to month and can leave any month. The fee is predictable and is not a percentage of your ad spend, so the agency has to re-earn your file every month.
Do you run campaigns in French and English?
Yes, both. Your clinic gets French campaigns for Quebec and English campaigns across Canada, with ad copy and landing pages built for each market rather than machine-translated from one to the other.
Which campaign types do you run?
Search, Performance Max and Demand Gen, managed end to end inside Google Ads. SEO is not part of this offer. Meta advertising is available as a separate IMG Media service, outside this Google Ads engagement.
How do I know this agency is legitimate?
IMG Media is a current Google Partner agency, with client relationships running over ten years. You can see the team and credentials at about us.
Free Consultation
Get a clear read on your clinic's ad account before you commit to anything
You see what Google is actually learning from your conversion signals, where spend is leaking away from booked appointments, and what to fix first. No cost, no commitment.
Our Google Ads landing pages perform much better since we started working with them.You'll speak with Nathanaël Morin, Partner and Director of Technology. Google Partner agency, flat retainer, no contract.
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote